Richard Lewis Communications Ltd.

Talent partners with Richard Lewis Communications Ltd. for outstanding cross cultural assessment and training to drive and develop performance in multicultural or highly diverse teams.


As your organization becomes increasingly international, more demands are imposed on you. It is not easy to get your message across and convince people with whom you share a similar background – but the challenge is greater when they have different values and beliefs, organize their world in different ways and communicate and listen differently. The Lewis Model of Culture is the most practical theoretical approach to classifying cultures, and the easiest to apply to your work:


You may need to:

• get your sales team to implement a new strategy
• recruit the right people for the right tasks
• convince your US parent company to modify its approach
• speed up project work outsourced to India
• sell your concept to the Japanese

With Talent and Richard Lewis Communications you will discover your own Personal Cultural Profile, receive an experiential introduction to the model and learn how to apply it to communication, presentation, negotiation, decision-making, leadership, managerial effectiveness and working in/leading teams.
Your increased self-knowledge and improved understanding of other cultural types will lead you to act in ways which will improve your professional results.

Introduction to Cross-Culture

In your own culture, you instinctively know if you have succeeded in getting your message across. Can you read other cultures as well? Do they think and react the same way you do?
Cultural behavior is not something willy-nilly, accidental or whimsical. On the contrary, it is the end product of millennia of collected wisdom, filtered and passed down through hundreds of generations and translated into hardened, undiscussable core beliefs, values, notions and persistent action patterns. As such, a culture cannot be satisfactorily depicted at random or evaluated according to impressions or recent observations. It is a largely finite, predictable and enduring phenomenon – the essential key to survival for a nation or cultural group.

The purpose of a cultural behavior model is to formalize the study, beginning with an analysis of the genetic and environmental background and writing a blueprint for subsequent historical development.

In a world of rapidly globalizing business, Internet electronic proximity and politico-economic associations (EU, NAFTA, ASEAN, etc.) the ability to interact successfully with foreign partners in the spheres of commercial activity, diplomatic intercourse and scientific interchange is increasingly essential and desirable.

Sample contents:
• The growing importance of intercultural factors in world business and politics
• Myths, assumptions and facts about influences on human behavior
• Convergence and divergence in world behavioral trends
• Human Mental Programming – values and attitudes
• Cultural categories
• Life within horizons – widening one’s world view
• Communication patterns: speech styles and listening habits
• Audience expectations around the world
• Diverse presentation styles
• Leadership styles – motivation
• The language of management
• Concepts of space and time

All our programs are based on an in-depth discussion with you – the above list is provided as an example.